Brand voice
A clear promise. A recognizable point of view. A consistent message.
Website intelligence for advisory firms
Is your website
telling the whole story?
See what prospective clients can understand about your firm, where AI search may struggle, and exactly which pages need attention. A thorough assessment. A practical plan.
Free assessment · Public pages only · No website login needed
The whole picture
Seven questions a good website answers.
Clear ratings, page-level evidence, and a useful next step in every assessed category.
Target audience
Who you help, the situations they face, and whether your services fit.
Search foundations
Page clarity, search access, and links between related topics.
Answer readiness
Direct answers, useful decision details, and readable structure.
Trust signals
Named expertise, support for factual claims, and details people can verify.
Market & location
Where you work, how you serve clients, and consistent contact details.
Next-step clarity
An obvious action, an explanation of what follows, and an easy contact path.
A score you can question
See the reasoning.
Make your own call.
We follow public sitemaps and links, up to 250 pages. We read the HTML returned by the website; we do not render JavaScript, test forms, or check your search rankings. Discovery may miss unlinked pages.
Each category has three criteria, rated 0 (clear gap), 1 (limited), 2 (useful but uneven), or 3 (strong in the reviewed evidence). Their average becomes the category rating out of 100. The overall rating uses the category weights shown in the report. This is not a percentile, a probability, or a prediction of AI visibility.
We keep measurable checks separate from judgments about your message. Quotes are checked against the scanned text. When a review fails or evidence is insufficient, we withhold the rating.
Search foundations are part of AI readiness. There is no special file or markup that guarantees inclusion in an AI answer. Read Google’s guidance ↗
This assessment does not verify factual accuracy, legal compliance, live rankings, accessibility conformance, or visual design. A qualified person should confirm important changes.